Social media is not your saving grace: Experiences should first be defined and supported
Publicado 23 de janeiro de 2013em:
From experience, there are two other ingredients that serve as harbingers to the future of any business, under scoping or underestimating sales and marketing and underemphasizing product quality and customer experiences.
The ability to surprise and delight customers starts with the ability to understand how to exceed expectations. And, even before that, it takes an understanding of what expectations are and where they’re met or missed.
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