Is Forbes the digital model for traditional media?
Posted 31 de maio de 2012on:
“By now, we have some pretty good examples of what a digital-native media entity looks like: it looks a lot like The Huffington Post or BuzzFeed or Vox, with a relentless focus on the dynamics of the real-time web and the way that content lives online — and the power of the social web”
But how about traditional media asks Mathew Ingram?
Interesting analysis of what it took Forbes to change and adapt to digital. Expanding the contribution base while keeping some editorial control was key and is one of the things Ingram touches upon in that great article. Showing how a contribution-with-curation model becomes essential for media to become or stay relevant while avoiding the risks associated with opening the flood gates on contribution.
See on gigaom.com