L.L. Bean: The importance of relationships in CRM and social in CSR
Posted 28 de dezembro de 2012on:
This is a post about the bond between a brand and a customer and the importance of relationships to do good things together…
They then reached out to me last summer saying that 2012 was the ‘100 year anniversary of L.L.Bean’ and that they wanted to include my letter and a picture of me with the pack in their centennial book.
See on www.briansolis.com